Comparison

MyCo vs Rippling: Which Wins for Mid-Market US SMBs?

Rippling has become the default "workforce platform" for venture-backed startups. MyCo is the practical alternative for US SMBs that want similar capabilities without the enterprise price tag or sprawl.

Quick context

Rippling was built to manage every aspect of an employee's digital life — laptops, software access, payroll, benefits, IT, identity, the works. MyCo was built to manage the operational side of running a deskless or hybrid workforce — attendance, payroll, tasks, CRM, communication.

Pricing reality check

Rippling's base price hides the real cost. Once you add Payroll, HR, IT, Devices, Spend, Insurance, Talent — you're easily at $35–60/employee/month. MyCo includes payroll + HR + attendance + CRM + task management + communication for closer to $15–30/employee/month.

Where Rippling wins

• IT and device management. If you ship laptops to remote employees and manage SaaS provisioning centrally, Rippling is excellent.
• Global payroll. Rippling handles 50+ countries. MyCo focuses on US-only payroll.
• Enterprise integrations. Massive integration library (300+).
• Identity / SSO. Deep Okta-like capabilities baked in.

Where MyCo wins

• Mobile-first frontline experience. Rippling assumes everyone has a laptop. MyCo assumes everyone has a phone.
• Face-scan attendance + GPS. Rippling has time tracking but no biometric clock-in or geo-fenced check-ins.
• Built-in CRM. Rippling doesn't have one. You'll need HubSpot or Salesforce.
• Simpler implementation. Most MyCo customers are live in 7–14 days. Rippling implementations average 30–60 days.
• Half the price. Sometimes less, depending on modules.

Industry fit

• Pick Rippling if you're a tech company, agency, or office-only business with 50+ remote knowledge workers and global hiring needs.
• Pick MyCo if you're in services (HVAC, cleaning, security), retail, construction, logistics, manufacturing, or any field-heavy industry with US-based hourly workers.

Common workflow comparison

Imagine a 150-person cleaning company. Workers clock in at job sites. Managers dispatch crews. Payroll runs weekly with overtime + tipped wages. Sales team chases new contracts.

With Rippling: payroll + HR through Rippling, time tracking through Rippling or Tsheets, dispatch through ServiceTitan, CRM through HubSpot, communication through Slack. Total stack: 5 tools, $60+/user.

With MyCo: all of the above in one app. Total stack: 1 tool, ~$22/user.

The bottom line

If you're spending Rippling money but only using 30% of what it does, you're paying for capability you don't need. MyCo gives you the modules that actually matter for SMB operations at a fraction of the cost.

Book a side-by-side comparison demo and we'll walk through your current Rippling (or other) workflow inside MyCo so you can see the difference.